10/8 Monday - Objective: Strategy

• Vocabulary Quiz 5
• Vocabulary Terms List 6
• Conventional or Advanced Strategic Planning (Article)
• E-Commerce Strategy - Visa (Article)
• E-Commerce Strategy - Nestle (Article)
• Reaching Maximun Reach with Online Consumers (On-line Article)
  

10/9 Tuesday - Objective: Off and On-line Marketing

• How to Think Outside the Monitor (On-line Article)
• Off-line Promoition (Handout)
  

10/10 Wednesday - Objective: Logos and Branding

• Is Your Logo Helping or Hurting Your Business? (On-line Article)
• Retail Alphabet Game
• Brand Awareness Game
• Name that Slogan Game
• Assignment (Handout)
  

10/11 Thursday - Objective: Slogans, Corporate Image and Identity

• Assignment (Handout)
• Reading (Handout)

10/12 Friday - Objective: Marketing Items and Metrics

• Guest Speaker Jan Vincent, JVA
• Poof! - Your Site's Invisible (On-line Article)